Privacy Policy

1. Who we are

Busy Brain Kids is a trading name operated by EDU GROOVE LTD, whose business address is Suite RA01, 195-197 Wood Street, London, E17 3NU, United Kingdom. Company number: 16988953. In this policy, “we”, “us” and “our” refer to that operator.

We are responsible for the personal information described in this policy. For privacy questions or requests, contact hello@busybrain.kids.

2. Information we collect

• Contact and account details: your name, email address and information used to create and manage your membership account.
• Order information: purchases, transaction references, payment status and billing information supplied during checkout. Stripe processes your payment details; its own privacy notice also applies. We receive purchase and payment-status information to manage your order.
• Membership information: account activity and course progress recorded by the membership platform.
• Messages: information you provide when you contact us, request support or ask for a refund.
• Technical information: information such as your IP address, browser, device and access logs recorded by our website and service providers.

Please do not send us sensitive information about your child, medical records or other details that are unnecessary for your request.

3. How and why we use your information

• To fulfil your purchase: process orders, provide course access and downloads, and send access instructions. Where relevant, our legal basis is performing our contract with you.
• To manage your account and support you: answer questions, resolve access problems and handle refund requests. Our legal basis is performing our contract or our legitimate interest in operating and supporting the service.
• To protect the service: detect misuse, investigate technical problems and maintain security. Our legal basis is our legitimate interest in running a secure service, balanced against your rights.
• To meet legal requirements: maintain records and respond to lawful requests. Our legal basis is complying with legal obligations.
• For promotional emails: where we send these, we rely on your consent or another basis permitted by applicable marketing rules. You can unsubscribe at any time.

You need to provide the information necessary to process your order and deliver access. If you do not, we may be unable to provide the purchased service. Optional marketing choices do not affect access to your purchase.

4. Service providers and sharing

We use Systeme.io to operate our sales funnel, membership area and related delivery services, and Gmail for communications sent or received through our contact email. Stripe processes checkout payments. Meta and Google receive information through advertising tracking when enabled with the required consent. Hosting and video-delivery providers also process information needed to deliver their services.

We share information where necessary with providers supporting payments, hosting, communications, account access and administration. Professional advisers or public authorities may receive information where necessary to meet legal obligations or establish, exercise or defend legal claims. If the business changes ownership, relevant information may transfer with it, subject to applicable privacy obligations.

5. Cookies, video and tracking

Our website and platform may use cookies or similar technologies needed for functions such as sign-in, security and checkout. An embedded video may involve requests to the video-hosting provider when it loads or plays.

We use Meta Pixel and Google advertising tags to measure advertising performance, understand actions such as visits and purchases, and support remarketing. Depending on the tag configuration and your choices, information may include your IP address, browser and device details, cookie or advertising identifiers, pages visited and purchase events. This information may be shared with Meta and Google.

Where consent is required, these advertising technologies must not be activated before you consent. You can refuse advertising tracking or withdraw consent through the website’s cookie settings. Refusing advertising tracking does not prevent you from purchasing or accessing your course.

Necessary technologies support sign-in, security and checkout. Blocking them in your browser may affect those functions. Provider information is available in Meta’s Privacy Policy, Google’s Privacy Policy and Stripe’s Privacy Policy.

6. International processing

Service providers and people supporting the service may process your information in countries other than your own. Where applicable data-protection law requires safeguards for an international transfer, those safeguards must be in place. Contact us for information about the locations and safeguards applicable to your information.

7. How long information is kept

We keep account information for as long as needed to provide your access and administer your account. We keep purchase records for the period required by applicable tax, accounting and consumer laws. Support messages are retained for as long as reasonably necessary to deal with the request, related complaints or claims.

Marketing contact information is kept until you withdraw consent or object, or it is no longer needed. A minimal suppression record may be retained to respect an unsubscribe request. Retention depends on the purpose, applicable legal requirements and whether information is needed for unresolved disputes. Contact us for the retention period applicable to a particular record.

8. Your privacy rights

Depending on your location and the law that applies, you may have rights to access, correct or delete your information; restrict processing; receive certain information in a portable form; or object to processing. These rights may be subject to conditions and exceptions.

Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal. You can object to direct marketing at any time.

To make a request, email hello@busybrain.kids. We may need to verify your identity before responding. You can also complain to your local data-protection authority. In the UK, this is the Information Commissioner’s Office.

9. Children and security

The website, checkout and membership account are intended for adults. Materials may be used by parents or carers with children, but children should not create purchase accounts or submit personal information to us. If a child has submitted information without appropriate authorisation, please contact us.

We use access controls and the security features of our service providers to help protect personal information. No internet service can guarantee absolute security.

10. Updates and contact

We may update this policy to reflect changes to our service, providers or legal requirements. The latest version will show its update date. Where required, significant changes will be communicated separately.

Privacy enquiries: hello@busybrain.kids.